02: Media

We hold the media accountable.

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For decades the media has used simplistic grading systems to evaluate charities. We use a sophisticated grading system to evaluate the media. We issue report cards on the media when they do a story about a charity. We look at their literacy about capacity-building, fundraising investment, impact, compensation, and we evaluate them on the fairness of their headlines, among other things.

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Media Report Cards

We issue short form media report cards that give a thumbs up or down on reporting, and we send those to the reporters to congratulate them if they got it right, or let them know where they have room for improvement.

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Donor Advisories

We create long and short-form donor advisories that go into deeper territory.

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Making the Complex, Simple

We produce video and info-graphics to help make the complex very simple for the general public.



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